The internet is full of product reviews websites, but not all of them are equal as far as integrity or honesty is concerned. At first glance, most such sites seem to be unbiased. However, if you inspect them thoroughly, you will notice that their real intent is to earn money through affiliate links by promoting products favorably. Here are some methods to ensure whether a site, as well as its owner, are offering honest and neural reviews of consumer-oriented products of if they are in it for earning money.
Has the reviewer purchased and used the product?
This is a vital factor regarding the integrity of the review. Chances are bright that the reviewer will only write about the positive factors of a product if he did not purchase it. If you notice that that review contains a couple of negative points about the product, you can rest assured that he has actually tried the product before reviewing it. This is especially true regarding software. An honest reviewer will download a trial copy of the software, install it on his computer, and try it out before writing the review. They will state that the reader needs to purchase a license of the software in order to unlock all of its features.
Does the site review only one product or several?
A website that contains reviews about a wide range of products is more likely to be a true and neutral review site than a site that reviews just a single product. It is easy to understand the logic behind this. Why would an individual take the headache of building a site for a single product and then give a negative review to it? There is no doubt that it will contain a positive review. Some of them might include a negative comment to give the site an appearance of being impartial. If this is not enough affiliate marketers love websites reviewing single products as search engines like Google give more weight to sites that include keywords in their domain name. For example, if the site is reviewing “Mason Skin Whitening Cream,” then using the domain “MasonSkinWhiteningCreamReview” will usually give that site a higher ranking in the search engine result pages.
Does the reviewer uses the word “Scam” in the headline?
Many unscrupulous reviewers employ the tactic of utilizing keywords in the title and give the appearance of building upon the trust factor. A sample headline might read, “Is Mason Skin Whitening Cream a Scam?” It does so since it uses the keyword phrase in the title, and that phrase will reflect what people type in the search box in case they have doubts about a product. My advice: Stay away from such product reviews sites.